4 Special Print Folds to Add Appeal to Your Branding Collateral

  • May 8, 2021

Wynnum printers

Marketing is all about making your brand appear unique and special. For this, you should work on creating designs and products that no one else is creating. Here, we are going to discuss brochure (or paper) folding techniques that businesses don’t usually use. But if you add them to your marketing plan, you can grab attention with ease.

  1. Oyster Fold: It is aesthetically appealing and a complicated fold which is perfect for large media and posters. The final material takes the look of a classic grate fold that’s popped up and has expanded inner panels to reveal several folded layers within.
  2. Stepped Accordion: Stepped accordion makes your printed material look zigzagged with various sections striking out of the edges in the step series. The final brochure appears to have pages with the ability to assign numbers, categories, or sections to every part emerging from the edge.
  3. Closed Gate Fold: A slight variation from the classic gatefold, this one has two panels folded towards each other. After folding the first two panels, extra folds can start from the center, making the final product interesting and compact. Its compact size makes it an ideal mail material. Using this fold, you can unveil big graphics on the inner side or have several pages with distinct content.
  4. Six Panel Fold: An innovative and useful modification of a classic trifold, it helps fold-down big brochures to fit in a mail-sized envelope. And when the receiver opens it, the brochure immediately looks visually appealing. You can use this to carry massive graphic content and data to the reader.

Besides, you can also consider other folds like coupon mailers and 8-panel roll fold from printers in Wynnum.