Guide to Optimize Your Conversion Rate
If you remember the stages of the funnel used in Growth Hacking, it corresponds to the second one and is often associated with web users leaving their data and thus transforming into leads.
Let’s go in parts, to achieve the optimization of this important metric in your business.
What is conversion?
It is something as simple as a visitor who comes to your website and performs an action you want. So, to fulfill this you can hire conversion rate companies via searching online.
Image Source: Google
The critical numbers for conversion rate optimization
This is a summary of what you should measure in order to improve your CRO (conversion rate), identify bottlenecks and design an action plan. You can do it all with Google Analytics.
KPI’s you should take into account to improve conversion rate.
Total conversions: It is the total number of people who did what you have defined as conversion. Remember that it can be a subscription, purchase, download, etc.
Conversion rate: To obtain this metric, divide the total number of conversions by the number of visitors to your website and express it as a percentage.
So that you can begin to form hypotheses and work on them you have to start familiarizing yourself with the following metrics:
You probably already know this but it is the percentage of people who visit only one page and leave without saying goodbye. A high bounce rate is a bad sign. You should consider that for some reason, people enter your website, but do not find what they are looking for and leave you.
ey are looking for and leave you.