What Does Your Product Photography Say About Product?
Advertising has been around since the discovery of papyrus, and there have been references to advertising in the form of petroglyphs, pictograms, and wall paintings. One can only assume that after the division of labor there was advertising in one form or another, otherwise how else could our ancestors meet occasionally for trade?
With this in mind, one definition of advertising is "to communicate well with an audience to take a specific action related to a product, idea, or service". And just as Cro-Magnon men come to the annual tribal meeting, consumers today are turning to suppliers to advertise and increase sales with professional images.
Image Source: Google
And the spectrum of how well this is done varies from incompetent to good. While most of us would be hard-pressed to find five more examples, we might as well get rid of the incompetent watch-like ads for a long time. Obviously, there's more bad advertising out there than good ones.
So what do our product images say about our products? Being objective about our own products or finding someone to give us acceptable feedback is a very difficult and subjective task. Maybe this is the wrong way to look at the challenges of presenting our products in a fresh and attractive way.